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PURPOSE OF THE POSITION

To build and grow the Model brand and its sub-brands (Model Foods, Model Liquor, Mooove, bakery brands, private label, etc.), ensuring that the customer experience consistently reflects the brand promise across all touchpoints to maximise profitability in line with O&L Persona.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Public Relations, Communications, or an equivalent discipline.
• At least 6 years of proven experience in brand management, ideally within the hospitality sector and with additional exposure to retail environments.
• In-depth understanding of branding principles, marketing strategies, and customer experience management.
• Strong knowledge of brand strategy development and effective implementation of the full marketing mix.
• Proficiency in Microsoft Office applications.
• Strong competency in digital marketing tools, platforms, and analytics technologies.

ADVANTAGEOUS

• Strong ability to interpret and apply consumer insights to guide brand and marketing strategy.
• Comprehensive knowledge of digital marketing channels and advertising platforms, including their strategic application for brand growth.

KEY ACCOUNTABILITIES

• Develop and refine Model Retail’s brand positioning, value proposition, and brand promise.
• Translate group brand principles into retail-specific strategies and manage overall brand architecture.
• Lead digital marketing strategies to strengthen brand visibility and engagement.
• Serve as the brand custodian across all retail touchpoints.
• Ensure strict CI compliance across stores, digital, packaging, and communication.
• Approve brand applications and work closely with Brand X and Group for alignment.
• Define and drive a consistent end-to-end retail brand experience.
• Partner with Operations, Merchandising, and Trade Marketing to ensure alignment and consistency.
• Lead the direction and frameworks for national campaigns.
• Ensure messaging consistency across ATL, BTL, digital, and in-store channels.
• Identify key brand opportunities and guide communication strategies accordingly.
• Own the strategy for Model private label brands, including tiering and packaging alignment.
• Collaborate with Commercial, QA, and Packaging teams to ensure consistent delivery.
• Align all brand decisions with group brand strategy.
• Manage SLA requirements and participate in brand forums and approval processes.
• Set criteria for CSR and sponsorship initiatives and ensure brand-aligned approvals.
• Monitor brand health metrics and track brand equity over time.
• Use insights to refine and improve brand strategies.
• Lead, coach, and manage the performance of direct reports.
• Drive GPTW initiatives and ensure compliance with ER/IR policies.
• Safeguard confidential information and uphold company standards.
• Support operational needs and participate in required meetings, training, and ad‑hoc tasks.

 O&L - a Great Place to Work.

Applicants meeting our requirements are invited to apply. O&L Group of Companies is an Equal Opportunity Employer.

    "This position is subject to a pre-employment screening and vetting process, and by applying for this position, applicants acknowledge that they are aware that the Company reserves the right to carry out screening and pre-employment vetting for all shortlisted applicants. Certificate of Conduct issued by the Namibian Police (not older than 6 months) may be required from all shortlisted applicants."

Requisition ID: 5432