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JOB GRADE:                                   C4

LOCATION:                                    O&L LEISURE (Head Office)

POSITIONS AVAILABLE:                    1

PURPOSE OF THE POSITION:     

To plan, execute, and manage digital marketing strategies and campaigns to grow O&L Leisure's market share. Manage and drive the full scope of Digital Marketing, including Customer Relationship Management by becoming an invaluable resource to O & L Leisure through setting the Digital Marketing Strategy for all properties.

QUALIFICATIONS & EXPERIENCES:

• Bachelor’s degree in marketing, Digital Marketing, Human Science, Communication, or related fields.
• 5 years of experience in a similar role, demonstrating a track record of success in digital marketing.
• Proficiency in MS Office and marketing software (e.g., CRM).
• Advanced skills in web analytics (e.g., Web Trends) and database management (MYSQL).
• Experience with online CMS, digital platforms, and tools, including familiarity with social media practices.
• Sound knowledge of digital marketing campaigns, data analysis, and presentation.
• Digital Accreditation will be an added advantage.

KEY ACCOUNTABILITIES:

• Develop and implement digital marketing strategies in alignment with the company's overall marketing objectives.
• Implement digital marketing campaigns, apps, online advertising, and promotional strategies. SEO and SEM basic knowledge required.
• Establish monthly Google Analytics report and use it to track and evaluate website performance.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Establish monthly Google Analytics report and use it to track and evaluate website performance.
• Liaise and work with properties on detailed feedback on content audits and scores.
• Implement and workflow process management of all content optimization requests for the digital field marketing teams.
• Continuously compile and manage consumer data, profiling, and insights to inform strategic decision-making.
• Assist with the conceptualizing and curation of content.                                          
• Optimize online marketing initiatives to drive customer acquisition.                                      
• Lead and Supervise staff.

SKILLS REQUIRED

• Digital marketing strategy development and implementation
• Consumer insights and trend analysis
• Campaign management and reporting
• SEO and SEM knowledge
• Budget management
• Content creation and management
• Social media management
• Analytical skills and data interpretation
• Leadership and team management

 O&L - a Great Place to Work.

Applicants meeting our requirements are invited to apply. O&L Group of Companies is an Equal Opportunity Employer.

    "This position is subject to a pre-employment screening and vetting process, and by applying for this position, applicants acknowledge that they are aware that the Company reserves the right to carry out screening and pre-employment vetting for all shortlisted applicants. Certificate of Conduct issued by the Namibian Police (not older than 6 months) may be required from all shortlisted applicants."

Requisition ID: 3950